Sol and Luna stands for unisex natural care oils that are fluid, fearless, and full of character. Together with the two female founders, we developed a brand identity that embodies this spirit.

The branding translates the sensual qualities of the oils into a visual language: smooth, flowing, and intimately close to the skin. Drawing inspiration from their texture, we created a design world built on softness and contrast — the warm radiance of the sun balanced by the cool serenity of the moon.

At the core lies the logo, based on a typeface by designer Charlotte Rohde, paired with a color palette that reflects natural skin tones. Subtle highlights of muted yellow and icy blue add depth and distinction.

The imagery completes the brand: real ingredients, real people, captured in moments that feel natural, tactile, and almost within reach.