Elbjazz Rebranding
(Proposal)

The Hamburg jazz festival Elbjazz is one of the biggest jazz festivals in Europe. To push their line-up and design towards a more diverse and younger audience we proposed a playful redesign with a mix as dynamic as jazz. Especially typography and use of colours embodied a clash between fonts, a contrasting use of colour and a blown-up graphical world - as if created by the play on a trumpet. Not only did we rethink the design but the wordings through a first ad campaign playing with jazz lyrics in combination with Hamburg jargon.
Not the winner. But definitely worth showing.