Juvia –
Art Direction

What is luxury in a modern time? For the lounge wear brand Juvia we defined the new category of Easy Luxury. A subtle, tendering moment, time for yourself and with loved ones, family, a gentle breeze on your skin – the small moments instead of the big.

Together with Donkey Communication we shaped a new claim, campaign and visual identity for the brand.

  • Year


  • Client

    Donkey Communication / Juvia

  • Photography

    Andreas Ortner

  • Videographer

    Linda Leitner

  • Models

    Viktoria Ortner, Nelly Giron, Ella Hope Merryweather

  • Styling

    Maria Falé

  • Hair and Make-up

    Max Plaeth, Ellen Gröner-Bensalah

  • Production

    Yours production | Rebecca Watson

  • Case

    Creative Direction, Design, Campaign

  • Tags

    Design, Creative Concept