DANDRUFFS ARE (NOT) BEAUTIFUL
A new visual identity for Ducray's anti dandruff shampoo Keluas DS.

For the German market we built a multipicture pixel world bridging the gap between clean cut information and a more lifestyle appeal. Abstract cut outs and hyper close-ups of hair and scalp and meme-like visualisations of the feeling of breaking free from dandruffs. In combination with blue info boxes the system allows the brand to share a lot of information in one asset.