EMIL ÉLISE – Branding
EMIL ÉLISE challenges the status quo of the German perfume market.
Humble yet daring, sophisticated yet idiosyncratic, cultivated yet rebellious to the core. The brand acts as a clean canvas. A basis for personal expression.
The branding embodies this clean and humble aesthetic and leaves room for the visual world of each scent to unfold.
In addition to the logo design we develoved the packaging design, the fragrance names, product descriptions and a design workbook used as a styleguide for everyone working with the brand on a graphical and visual level.