"The pursuit of happiness. ⁠
A sweet secret. A garnished dream of blooming joy.⁠
Of love. Of light. Of endless possibilities.⁠
A million hibiscus petals dancing in brilliant sunlight.⁠
Clouds of vanilla cream framing the sky. ⁠
A lasting presence with an air of Amber and Musk. ⁠
Happy because? Happy despite? ⁠
Does it matter?"⁠

Launch campaign for the fragrance CHOOSE HAPPINESS with the support of AI. Creating a world of hibiscus and cream. Exploring a new horizon with visuals beyond all concepts imagined. ⁠

Based on the notes of the scent we developed and shaped a unique story tailored to the sensation of its smell. From naming to visual world and packaging to storyboard and campaign. All based on the sensation of the smell.