For the launch of six new products Jung von Matt Neckar and Catrice Cosmetics Germany approached us to help with the creative concept and direction for a campaign under their brand roof: "Own your magic". The visuals were supposed to create an atmosphere of magic and escapism for a Gen Y audience.

Each product became the activation moment for a new dream world evolving around the product's benefit. With a shiny lip lacquer our heroine turns into a goddess in shimmering sunshine walking on the glistening surface of the water. With a 24 hour foundation out heroine turns invincible switiching through her day with a nonchalant brush stroke.

All worlds were created and shot in the studio with an LED screen.
A great symbiosis of Set and 3D design and Creative Direction.